Portfolio/Grind & Co. Coffee Roasters
E-CommerceBrandingSEO

Grind & Co. — E-Commerce Rebrand

A full brand refresh and e-commerce build for an Atlanta-area specialty coffee roaster expanding nationally.

Online revenue went from $0 to $18K/month in 4 months

Subscription tier now accounts for 60% of monthly revenue

Feature in Atlanta Intown magazine drove 3K new visitors

Cart abandonment rate reduced from 78% to 41%

Grind & Co. — E-Commerce Rebrand

Grind & Co. Coffee Roasters

Food & Beverage

2024

Grind & Co. was selling exclusively at farmers markets. Their online presence was a basic Squarespace site with poor product photography and no SEO strategy.

Delivered a custom Next.js storefront on top of Shopify's headless API, with a content strategy, new brand identity, and subscription tier for recurring bean deliveries.

Next.js 15Shopify Storefront APITypeScriptTailwind CSS
  • Online revenue went from $0 to $18K/month in 4 months
  • Subscription tier now accounts for 60% of monthly revenue
  • Feature in Atlanta Intown magazine drove 3K new visitors
  • Cart abandonment rate reduced from 78% to 41%
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