Lawson Consulting — Authority Site
A high-authority content platform with gated lead magnets that established the founder as a regional thought leader.
Email list grew from 0 to 1,200 subscribers in 6 months
Ranked page 1 for 3 target keywords within 90 days
2 enterprise contracts sourced directly from organic traffic
Speaking invitations at 2 regional business conferences
Client
Lawson Business Consulting
Industry
Professional Services
Year
2024
The founder had 20+ years of expertise but no digital footprint. They were losing pitches to younger firms with stronger online presence.
Built an authority-focused content site with a resource library, gated PDF guides (integrated with ConvertKit), and SEO-optimized case study articles.
- ✦Email list grew from 0 to 1,200 subscribers in 6 months
- ✦Ranked page 1 for 3 target keywords within 90 days
- ✦2 enterprise contracts sourced directly from organic traffic
- ✦Speaking invitations at 2 regional business conferences
Next Project
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